Grimentz and Zinal, two gems of the Valais Alps, have undergone a remarkable transformation over the last decade thanks to a strategic merger. The Grimentz-Zinal Ski Lifts (RMGZ) have invested over 100 million Swiss francs, doubling their revenue since the merger in 2012 (according to Arcinfo).
Merger and new dimension
The successful merger of Grimentz and Zinal has created a perfect synergy, transforming these resorts into complementary hubs of an expanding ski area. RMGZ's revenue has increased from 14.5 million to 31.7 million, illustrating exceptional success.
Diversification and hotel expansion
Diversifying activities, including hotel acquisitions and transportation development, has been crucial. Hotel revenues increased by 7.5 million last year, and transportation revenues went from 10 to 17 million. Hotel expansion, like the Reka village in Zinal, has responded to growing demand, adding 500 new beds through Swisspeaks Resorts.
The Magic Pass: a crucial turning point
The introduction of the Magic Pass in 2017 marked a decisive turning point for Grimentz-Zinal. This affordable joint subscription formula has fueled enthusiasm, increasing skier-days in all partner destinations and propelling RMGZ to new heights.
Differences that enrich
Grimentz and Zinal, though different in their real estate dynamics, draw strength from their disparities. The fusion of these unique atmospheres, combined with an integrated ski area, offers a diverse and appealing experience for visitors.
The successful merger of Grimentz-Zinal, coupled with strategic investments and the introduction of the Magic Pass, has propelled these resorts to new heights. With a strong community and unique features, Grimentz-Zinal continues to make history in the Swiss mountain landscape.